How to Use Your Sphere of Influence

What’s the first advice given to new real estate agents? Start with your sphere of influence. But how many agents actually take that advice? Truth is, most agents are terrified to start working their spheres of influence (SOIs). Fear of failure, rejection, the phone — there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. (We’re talking multiple millions in volume.) And there’s no good reason to leave that kind of money on the table. If you’re ready to follow in the footsteps of the boss-level Agents who have successfully transformed their SOIs into multi-million-Rand referral machines — without ever being sleazy — read on. We’re going to give you everything you need to work your SOI like a pro.